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Luxe Beauty

Luxe Beauty

Premium Beauty & Cosmetics
142% Retention
68% Repeat Rate
154K App Users

The Challenge

Luxe Beauty struggled with high customer churn and low repeat purchase rates despite their premium positioning and product quality.

  • High customer acquisition costs for luxury segment
  • Low repeat purchase rates (32% initially)
  • Difficulty demonstrating product value online
  • Limited customer engagement between purchases
  • Competition from emerging direct-to-consumer brands
Luxe Beauty Premium Products
Luxe Beauty Mobile App

Our Solution

We created an immersive mobile experience that showcased Luxe Beauty's premium quality through advanced technology and personalized engagement.

Implemented AI-powered product recommendations, and exclusive video tutorials from celebrity makeup artists to create a premium digital experience.

Personalized Recs Video Tutorials Exclusive Content

Remarkable Results

Within 8 months, Luxe Beauty transformed their customer retention and established a loyal premium customer base.

📈

142%

Retention Increase

30-day customer retention
🔄

68%

Repeat Rate

Up from 32%
👥

154K

App Users

Premium customers
💰

45%

Higher AOV

Average order value

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